When I was in design school I learned some simple, sage advice about design – it either works or it doesn’t. That was the easy part. We could easily look at one another’s designs and communicate whether we felt the design worked or didn’t work but the real challenge became implementing our own visual language to communicate WHY the design did not work. This process can become very arbitrary based on opinion, vocabulary, design hierarchy and the designer’s personal intent.
Iterations that listen are the preferred direction theCuriosity+Lab takes when it comes to rounds of edits and user feedback.We want to learn and research what your customers’ behaviors tell us – more importantly we want to collect that information organically with old-fashioned, investigative, journalistic approaches then combine it with robust analytics and search marketing insights.