Our+Focus 

 

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theCuriosity+Lab is currently seeking work with companies who currently use or are planning to implement Hubspot. If you are new to Hubspot or you want to discuss Hubspot as a solution for your company set up a consultation with theCuriosity+Lab. 


+Hubspot Digital Strategy, Implementation & Reporting: Hubspot is the platform of choice for theCuriosity+Lab because of its friendly user interface and ability to connect to many other leading platforms such as Salesforce, Shopify, WordPress, Woocommerce, SurveyMonkey and many more. This software can be your marketing team’s all-in-on solution if you know how to optimize the product. We can definitely help you navigate a new implementation project, begin marketing campaigns, create email nurture tracks or program marketing automation workflows. 

+Marketing Operations Assessment: We’re great at efficiency, creating seamless operations that allow creatives to thrive and customizing workforce solutions in marketing product deliverability.  

+Content Strategy & Calendars: Need to promote, educate, explain or create demand but don’t have a plan? We build editorial calendars, thought leadership documents and digital strategies that align with your brand’s message and style. We can plan a content series for product launches, consistent blogging for months in advance or create a custom playbook to execute the strategy across all digital outlets.

We create content for any digital execution and can fill your content calendar with all the deliverables or hand it over to your in-house team to execute. We provide integrated marketing plans and content that connects online, offline and within your CRM or email campaigns. Our deliverables might include: 

  • Email Templates and Newsletters
  • Email Campaigns and Content Nurture Tracks/Streams
  • Digital Ads
  • Landing Pages
  • Blog Articles and Whitepapers
  • Copywriting
  • Taglines
  • Creative & Strategic Marketing Campaigns

+UX Strategy, Architecture, Archetypes and User Research: With over 10+ years of experience working on individual websites, enterprise content management website systems such as Drupal, Sitecore, Umbraco, WordPress and Hubspot, website migrations and applying user architecture strategy to hub and spoke infrastructures.

+NOT OUR FOCUS+

We don’t take on everything – if your business needs these types of deliverables unfortunately we’ll have to pass.

+Marketing project management or marketing director role fulfillment: We work with your marketing director and are not necessarily your entire marketing program. We provide a service that is like a tune-up for your existing program. We won’t necessarily become involved in your day-to-day marketing operations unless it is an assessment on operations.

+Development or Programming: You don’t want us writing your code! We do work really well with development teams because we understand their processes and have worked within or alongside development teams. We can also be a liaison between marketing and technology projects – we just know our limits and it’s in your best interest! We’re also great at recommending marketing software or vendors that work well with your overall marketing technology stack.

+Social Media Monitoring, Listening or Publishing: We’ll give you a playbook with all the designs and deliverables but we hand over the content playbook and deliverables for someone from your team to manage.

+Domains, Security and Hosting: Definitely not our wheelhouse but we’re very familiar with IT network and security practices, GDPR and CAN-SPAM. We won’t break the rules but can’t be held responsible for managing your website security or liability.

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